{"id":1188,"date":"2022-03-22T11:08:54","date_gmt":"2022-03-22T11:08:54","guid":{"rendered":"https:\/\/linksus.net\/lg-lowers-the-price-of-entry-for-an-8k-oled-tv-to-13000-ars-technica\/"},"modified":"2022-03-22T11:08:54","modified_gmt":"2022-03-22T11:08:54","slug":"lg-lowers-the-price-of-entry-for-an-8k-oled-tv-to-13000-ars-technica","status":"publish","type":"post","link":"https:\/\/linksus2.linksus.net\/index.php\/2022\/03\/22\/lg-lowers-the-price-of-entry-for-an-8k-oled-tv-to-13000-ars-technica\/","title":{"rendered":"LG lowers the price of entry for an 8K OLED TV\u2014to $13,000 &#8211; Ars Technica"},"content":{"rendered":"<p>Front page layout<br \/>Site theme<br \/>Sign up or login to join the discussions!<br \/>       <a itemprop=\"url\" href=\"https:\/\/arstechnica.com\/author\/scharonharding\/\" rel=\"author\"><span itemprop=\"name\">Scharon Harding<\/span><\/a>     &#8211;  <time class=\"date\" data-time=\"1647885982\" datetime=\"2022-03-21T18:06:22+00:00\">Mar 21, 2022 6:06 pm UTC<\/time> <br \/>8K TVs aren&#8217;t very popular yet. There&#8217;s limited content to watch on them, and the difference between 4K and 8K can be hard to spot in a home theater setup. But perhaps the most obvious obstacle is cost. And if you throw OLED into the mix, the price tag becomes astronomical. LG&#8217;s current 8K OLED TV proves that with a starting price of $20,000. The company&#8217;s 2022 models will be a touch less expensive, though they&#8217;re still out of reach for most consumers.<br \/>After announcing the <a href=\"https:\/\/arstechnica.com\/gadgets\/2022\/01\/lgs-new-2022-oled-tvs-add-new-sizes-and-better-peak-brightness\/\" target=\"_blank\" rel=\"noopener\">Z2 series of 8K OLED TVs<\/a> in January, LG said on Monday that the Z2 TVs will release in April. The 76.7-inch TV will come in at $12,999, while the 87.6-inch model will cost $24,999. That&#8217;s $7,000 cheaper than 2020&#8217;s ZX <a href=\"https:\/\/www.lg.com\/us\/tvs\/lg-oled77zxpua-signature-oled-8k-tv\" target=\"_blank\" rel=\"noopener\">76.7-inch 8K OLED TV<\/a> and $5,000 cheaper than the <a href=\"https:\/\/www.lg.com\/us\/tvs\/lg-oled88zxpua-signature-oled-8k-tv\" target=\"_blank\" rel=\"noopener\">88-inch class<\/a>.<br \/>LG&#8217;s upcoming Z2 lineup is pricey, but the sets are among the <a href=\"https:\/\/fave.co\/3Jw5gGj\" target=\"_blank\" rel=\"noopener\">only options<\/a> if you want 8K in contrast-rich OLED. B&amp;O&#8217;s 8K OLED TV starts at <a href=\"https:\/\/fave.co\/3wFNPQ7\" target=\"_blank\" rel=\"noopener\">$18,125<\/a> for 65 inches. Samsung&#8217;s 8K TVs use a Mini LED backlight, but the <a href=\"https:\/\/arstechnica.com\/gadgets\/2022\/01\/samsungs-2022-tvs-get-144-hz-support-and-a-built-in-nft-marketplace\/\" target=\"_blank\" rel=\"noopener\">2022 Neo QLED<\/a> is <a href=\"https:\/\/fave.co\/3N1Lnca\" target=\"_blank\" rel=\"noopener\">$6,500 for an 84.5-inch<\/a> model. The <a href=\"https:\/\/fave.co\/3CWtlDG\" target=\"_blank\" rel=\"noopener\">74.5-inch version<\/a>, meanwhile, costs $4,700.<br \/>The new 8K OLED TVs upgrade the lineup from LG&#8217;s\u00a0\u03b19 Gen 3 AI processor to Gen 5, which brings deep-learning-based upscaling. Gen 5 introduces LG&#8217;s Dynamic Tone-mapping Pro Algorithm, &#8220;which individually processes over 5,000 areas on the screen, enhancing each to produce a more vivid and detailed image&#8221; in bright and dark areas, LG said. The\u00a0\u03b19 Gen 5 also powers the TVs&#8217; 7.12 virtual surround sound.<br \/>Software updates include a more customizable webOS 22. That covers user profiles, too. Like the prior 8K TVs, the 2022 models will run at 120 Hz with a 0.1 ms gray-to-gray response time and HDMI 2.1. The sets will support variable\u00a0refresh rates for both AMD and Nvidia graphics cards.<br \/>LG today also announced pricing for this year&#8217;s lineup of its more attainable 4K OLEDs. The high-end G2 &#8220;Gallery Edition&#8221; series with LG&#8217;s purportedly brighter &#8220;OLED Evo&#8221; panel\u00a0will start at <a href=\"https:\/\/fave.co\/3548zpe\" target=\"_blank\" rel=\"noopener\">$2,199 for 54.6 inches<\/a> in April, and the flagship C2 series, which also uses OLED Evo, will start at <a href=\"https:\/\/fave.co\/36zxEbQ\" target=\"_blank\" rel=\"noopener\">$1,399 for 42.1 inches<\/a> in May.<br \/>The B2 series will start at $1,499 (54.6 inches) in March. We&#8217;re still waiting for pricing and release dates for the entry-level A2 series.<br \/>LG&#8217;s announcement comes a few days after Samsung announced that its first OLED TV in a decade, the\u00a0<a href=\"https:\/\/arstechnica.com\/gadgets\/2022\/03\/samsungs-qd-oled-tv-challenges-premium-oleds-with-2200-starting-price\/\" target=\"_blank\" rel=\"noopener\">Samsung OLED (S95B)<\/a>, which uses colorful quantum dot tech called <a href=\"https:\/\/arstechnica.com\/gadgets\/2022\/01\/explaining-qd-oled-samsungs-display-tech-thats-wowing-ces\/\" target=\"_blank\" rel=\"noopener\">QD-OLED<\/a>, will start at <a href=\"https:\/\/fave.co\/3L4YOqe\" target=\"_blank\" rel=\"noopener\">$2,200 for 54.6 inches<\/a>.<br \/><em>Ars Technica may earn compensation for sales from links on this post through\u00a0<a href=\"https:\/\/arstechnica.com\/affiliate-link-policy\/\" target=\"_blank\" rel=\"noopener\" data-uri=\"4c776bd3d2b303f3138d656b48f6862b\">affiliate programs<\/a>.<\/em><br \/><em>Listing image by <a href=\"https:\/\/www.lg.com\/us\/tvs\/lg-oled88zxpua-signature-oled-8k-tv\">LG<\/a><\/em><br \/>You must <a href=\"https:\/\/arstechnica.com\/civis\/ucp.php?mode=login&#038;return_to\/gadgets\/2022\/03\/lgs-lowers-the-price-on-its-new-8k-oled-tv-to-13000\/\" class=\"vote_login\">login or create an account<\/a> to comment.<br \/>Join the Ars Orbital Transmission mailing list to get weekly updates delivered to your inbox.<br \/>   CNMN Collection<br \/>   WIRED Media Group<br \/>   \u00a9 2022 Cond\u00e9 Nast. 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Scharon Harding &#8211; Mar 21, 2022 6:06 pm UTC 8K TVs aren&#8217;t very popular yet. There&#8217;s limited content to watch on them, and the difference between 4K and 8K can be hard to spot in a home theater setup. But perhaps the most obvious [&hellip;]<\/p>\n","protected":false},"author":869,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[],"tags":[],"_links":{"self":[{"href":"https:\/\/linksus2.linksus.net\/index.php\/wp-json\/wp\/v2\/posts\/1188"}],"collection":[{"href":"https:\/\/linksus2.linksus.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/linksus2.linksus.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/linksus2.linksus.net\/index.php\/wp-json\/wp\/v2\/users\/869"}],"replies":[{"embeddable":true,"href":"https:\/\/linksus2.linksus.net\/index.php\/wp-json\/wp\/v2\/comments?post=1188"}],"version-history":[{"count":0,"href":"https:\/\/linksus2.linksus.net\/index.php\/wp-json\/wp\/v2\/posts\/1188\/revisions"}],"wp:attachment":[{"href":"https:\/\/linksus2.linksus.net\/index.php\/wp-json\/wp\/v2\/media?parent=1188"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/linksus2.linksus.net\/index.php\/wp-json\/wp\/v2\/categories?post=1188"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/linksus2.linksus.net\/index.php\/wp-json\/wp\/v2\/tags?post=1188"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}